TRUE STAR CONSULTING
Brand with purpose
INSPIRED FROM THE START
Jason Bennett
Founder/CEO
My first job was at Star Hardware, a True Value franchise owned by my grandparents. They taught me about the importance of working hard, being trustworthy, having integrity, and treating people with respect. My consultancy is named in their honor.
These lessons became the foundation of a successful career leading marketing for businesses of all sizes for over 20 years, including Target Corp. and Gap Inc., two of the world's most valuable Fortune 500 companies. Visit my LinkedIn profile to learn more about my background and experience.
YOUR ON-DEMAND EXPERT
I help brands define their purpose, spark new ideas, accelerate creative thinking, develop key messages, execute marketing plans, drive customer loyalty, and increase profitable sales. My expertise includes:
- Brand leadership and strategic planning
- Customer acquisition, retention, and overall experience
- Loyalty program design and implementation
- Content development, copywriting, proofreading, and creative direction
- Digital and social media as well as print collateral
- Partnerships, public relations, and employee engagement
- Project management and asset deployment
Use the contact form to start a conversation about how we can work together.
IGNITE YOUR NEXT MOVE
In addition I'm available for coaching sessions designed to help you remove obstacles, define key milestones, keep projects on track, and create forward momentum towards your goals. Our discussion can also be about how to successfully change careers, attain financial freedom, live abroad, optimize nutrition, and improve mental and physical health, all topics where you'll likely find my experienced-based insights to be immensely helpful and very actionable.
COMPELLING STORIES I'VE TOLD
From early startups to established international companies, I've been hired to create new brands, strengthen existing ones, and lead initiatives from start to finish in roles ranging from Brand Strategist to Chief Marketing Officer.
Work samples and references are available on request.
"Jason's talent for crafting, choreographing, and activating thoughtful and compelling messages is evident from the first time you interact with him. He is able to simplify very complex concepts into core nuggets and communicate the value proposition clearly, and he plays a critical role in project management. His versatility is an asset to startups and large organizations alike."
- Andi Hadisutjipto
Co-Founder, Riviter"Jason has added analytic power and strategic framing to my team, and to our mission, and has been an incredible asset for our brand's development. He sticks to deadlines, guides us to consensus and resolution, and yields an unwavering amount of belief in his clients and partners."
- Nell Waters
Founder / CEO, SOAK
"Jason is an amazing communicator, branding expert, writer, and editor with proofreading skills that are second to none. He is a team player, great problem solver, excellent collaborator, and a tremendous asset to any marketing group."
- Rich Holman
Owner / Broker, Primavera Realty Medellín
"Jason is highly intelligent, intuitive, and aggressively consistent in managing deliverables to schedule. His ability to engage divergent opinions and reach inclusive consensus results is amazing."
- Chip Wood
Director of Strategic Partnerships, Center for Resources Solutions
"I instantly connected with Jason's passion and creativity, which added together with his experience, makes him a really enjoyable and insightful person to work with. His work ethic is second to none, his desire and motivation to deliver the best product is always apparent, and one of his best skills is being able to deliver work on time to his highest standards."
- Dan Willis
Founder / CEO, Amplifyd
"Jason is creative, disciplined, and a passionate advocate for alignment of mission and brand. He knows when to advocate for his vision, and is articulate and thoughtful in doing so. At the same time, he is infinitely responsive to the client's perspective and is skilled at eliciting it. The results are always better because of Jason's presence on a team."
- Ceil Tilney
Vice-President of Talent, Right Management
"Jason is not only detail-oriented and consistent, he is an "out of the box" thinker who's main goal is to make sure that my message was communicated, and he worked closely with my team to create a symbiotic relationship between my website and message. I highly recommend him!"
- Andrea Swetland
Owner / Realtor, WelcomeHomeSF
"The amount and the quality of the work he did in such a short time were really impressive and we are extremely grateful for it. He really put the project on track, something we wouldn't have been able to do on our own."
- Ronald de Hommel
Founder / Owner, The Coffee QuestLET's BUILD YOUR BRAND
Interested in working together? Send me a message to get started.
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